Type of Work
Curvy Kate requested a rebrand, spear-headed by the Autumn/Winter brochure launch. The brochure was dissected in order to keep relevant data, remove unnecessary clutter, and introduce new features to showcase a refreshed new product line up.
Features of the design overhaul included print specification changes to document size, page count, paper stock and print finish, nothing was the same. The new layout allowed the introduction of white background model images, ‘model is wearing’ sizes and product information, better translating the look and fit of Curvy Kate’s new collection.
Double spread lifestyle images were introduced before each product information page, creating a visual experience for readers to submerge themselves within. Finally, body and title fonts were replaced using a font family that’s renowned for it’s ease of readability whilst appealing to the brand's persona.