The brief for this Bass Bankers project was left completely open for interpretation. As a new start up business within the Music industry they were open to ideas and were willing to explore different pathways when discussing page structure and website design. They handed over complete creative control to create a new brand image to sit alongside their new logo.
A continuous stream of music is essential when it comes to thinking creative. Without it this project would’ve been half as good.
From the initial design brief through to the final website completion, this project only took 50 hours from start to finish.
Full control over the brand image made this project special and opened an opportunity to stamp my ethos on their brand.
Initial page designs were created, reviews and amendments were made until they were happy with the final designs. The next step consisted of setting up WordPress on their domain and begin working on the theme set out in the previous step. A dark theme was created to match what Bass Bankers envisioned for their brand, using the typical banker colours of black and white and adding a fresh colour palette to make call-to-action buttons/features stand out allowing to better control the user journey.
- Wordpress CMS
- MailChimp Newsletter Signup
- Custom CSS & HTML
- Live Music Player
- Parralax Scrolling
Music is a hobby, therefore any deviation from the task at hand did not occur as Bass Bankers was a fully immersive project.
The main purpose of the website focused on the idea of supplying their fans with both free and paid for music content which could be easily accessible. Therefore a music player functionality was added to their website to allow instant free streaming of all their music which continued to play through navigation and refreshing of pages. Playlists could be created by the user and free songs could be downloaded straight from the player.
To conclude, their website hosted areas to feature new music with filter controls, areas for new artists to feature their very own music, profile, images and about us section and finally a blog/events section to deliver fresh new content to their fans on a weekly basis and thus improving their SEO ranking.