The Curvy Kate Blog was voted the Winner of ‘Best Lingerie Blog’ in the British Plus Size Awards 2014 which lead to this brief. As the content was award winning, it was decided to give the Blog a design overhaul to match. The main brief focused on maintaining the current blog posts and post URL structure and to incorporate them into a new design, not leading to any SEO implications.
Since the refreshed design, the blog has gained just short of 2 Million Page Views. That’s a lot when you consider the amount of content on each page.
Users not only read the blog posts, they also interact with them leading to a boost of visibility on Google Search and other Search Engines.
Content. Content. Content. No matter how good a websites design is, without content it does very little.
Working with the Marketing team, key functions were defined to improve the delivery of blog content and UX. As with any blog, Curvy Kate’s was content heavy which can lead to slow page load times and an increase in drop-offs. Focus was directed on delivering page load times as quickly as possible without loosing any quality. Images normally make up for 75% of a page size therefore reducing their size by using lossless image compressions reduced the page load time by 2 whole seconds. A big difference.
- Wordpress CMS
- MailChimp Newsletter Signup
- Custom CSS, HTML
- Image Gallery
- Live Twitter Feed
Optimising images by compressing them reduced the overall upload size by 66% which lead to faster page load times.
The initial Curvy Kate Blog was not responsive therefore restricting use to mainly Desktop whilst Mobile and Tablet users had to struggle to navigate around. It was imperative to design a responsive website that functioned the same across all viewports to allow those users who initially were restricted to Desktop viewing only.
The design was created to deliver a more engaging, visual experience for the Blog readers. Featured Blogs and Categories were reconstructed within WordPress to group the content into easier accessible sections. Search functionality and a responsive design were all new features of this project.