Curvy Kate Blog
Type of Work
Voted as the Winner of ‘Best Lingerie Blog’ in the British Plus Size Awards 2014 lead Curvy Kate to build on their success by giving their blog a design refresh. The refresh included a re-skin, URL restructure and improved navigation for the award winning content.
With a database full of content, page load times were scrutinised through removing unnecessary clutter including plugins and utilising looseness image compression. The URL restructure allowed posts to filter into searchable categories allowing the search box to be shown more prominently within the top navigation, drastically improving post visibility and engagement.
The main feature update was a responsive design. Taking a mobile first approach, the blog was constructed to provide a fluent reading experience from post to post. Other feature updates included a live twitter feed, weekly newsletter signups, a vlog area and a brand new image based category to showcase new products released by Curvy Kate directing users through to their eCommerce website where users could shop the products.