Curvy Kate US

Curvy Kate US

This project was an extension on the already existing eCommerce Curvy Kate website which launched in June 2016. Due to the success of the website a brief was constructed to tap into the American market with local pricing. The backend system latched onto the main Curvy Kate website however allowed deliverability of custom content depending on location.

Curvy Kate Home Page

Homepage

This project was an extension on the already existing eCommerce Curvy Kate website which launched in June 2016. Due to the success of the website a brief was constructed to tap into the American market with local pricing. The backend system latched onto the main Curvy Kate website however allowed deliverability of custom content depending on location.

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Lines of Custom JS

Websites of this scale require several scripts to ru, improving user experience and immersing the customers within the UI.

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Average Sessions / Month

Launched in May and 2 months down the line the Curvy Kate website is already seeing a high volume of sessions.

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Minutes Spent Coding

Structured and well thought-out code can help save minutes and hours down the line if prepared in the correct way.

Due to changes via the backend, several front-end components needed tweaking to adapt to these changes such as homepage content, localised pricing and delivery information to name a few. These changes in turn allowed for customised, focused content leading to improved sales and the removal of any misleading delivery and returns information.

Functionality

  • nopCommerce
  • Custom CSS, HTML & JS
  • Localised Product RRPs
  • eCommerce
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Coffees Consumed

It takes man power and strong concentration levels to deliver projects of this magnitude. Coffee is a necessity at the least.

Highlight Features

Highlight Feature

Localised Size Conversion

The Curvy Kate US website requires several customised components separate to the main website to function as expected. One example of this is the bra size conversions from UK to US. Using mainly JavaScript, a mechanism was developed to take the standard UK sizing and convert into US sizing. This was a small but necessary function added to the website as customers buying the wrong sizes would quickly be returning their orders, impacting monthly sales.

To conclude, these changes allowed Curvy Kate to deliver a localised online experience for customers in the US, creating an international eCommerce platform on which can be expanded. The setup allowed for more countries to be easily added to their system if such projects were to have been explored.

2017-08-26T12:20:54+00:00