Firm Foundation is a homeless charity based in Harrow. The brief consisted of reconstructing their website from scratch to include responsive design, add accessibility to online donations, create a resource for charity related information and finally to increase awareness to ensure charity growth.
Completed for a local charity, this project was undertaken on a strictly no-fee basis to support and increase the awareness of homelessness.
Firm Foundations new website launched in April 2015 along with many new features including most importantly an option to donate online.
The redesign consisted of clean layouts with clear call-to-actions to promote areas of the website we wanted to direct the traffic towards. There was a clear end user goal – to receive a donation from the user. However this was not the only end user goal Firm Foundation wished to focus on. Providing meaningful information and expanding awareness were high on the end user goal spectrum. The design focuses on making the user journey clear on how to donate whilst not empowering over other key features of the website.
In conclusion the project plan was clear from the start due to a good understanding of the brief. Using development and minor tweaks throughout the launch phase of the website has pushed the website forward to perform the exact functionality required from the start.
“FirmFoundation needed a creative and talented individual to develop a new website, someone who could capture and translate our vision and ethos within a website. Understanding our organisation and quickly producing initial pages for us to view meant that solid progress was made. Dan was able to make us feel comfortable, take our ideas, and produce a website that we are proud of.“