Type of Work
This model competition promoted everyday women to become the new face of the Curvy Kate brand each year, celebrating body confidence and diversity whilst building a community of all shapes and sizes. This website redesign was part of a full rebrand which you can view the project here.
It was established early on what features we should be focusing on; social sharing/engagement, key competition information and newsletter/competition signups. These were used as the foundations to build the website upon. Another key feature saw the development of well integrated links between the competition site and key sponsor/advertiser sites to promote product sales.
The online entry form was scrutinised, simplified and integrated into a user login area for contestants to alter their personal information and images at any given time before each deadline. This allowed personalised content to be delivered to each contestant, ensuring entries were fully complete before submission, avoiding any disappointments in failing to meet the entry requirements.